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As the CIO for a nonprofit, community-based healthcare center, I interact with vendors a lot. Probably 25% or more of my week involves dealing with vendors on new project proposals, renewals, research, or getting support. With that experience, here are a couple of things that I would like you, all of the IT vendors out there who want a nonprofit’s business, to know about how to do business with a nonprofit and have more understanding of the people across the table from you.
1. Nonprofit organizations are way different from for-profit organizations. That should be obvious, but let me explain how this should play into how you interact with or understand a nonprofit organization:
a. Most nonprofit organizations, especially those of us relying on federal funding to serve vulnerable populations, have to fight for every dollar we get, therefore, it is imperative to make sure that we are good stewards of those dollars and get the most value for every dollar spent that we can.
b. This means that we are going to ask more questions, move more slowly to make decisions, maybe consider more options, and certainly push on you for more information than maybe a for-profit customer might.
2. I am going to ask you for a nonprofit discount or special pricing every day, all day long. Your competitors offer this, and I will expect you to as well if you want to do business with me!
3. If you are a VAR representing multiple vendors, we are really going to lean on you to make sure that you are living up to the value-added component of our relationship. For the reasons stated above in item 1b, you might have to spend more time and effort to make a sale to us for a specific product or service. Please understand this before agreeing to enter into a relationship with us. We are going to bring you problems and look for you to help provide us with solutions.
a. Just because we don’t buy today doesn't mean that we won’t in the future. You may present us with a great solution that we just can’t afford today, however, we will be continually working to find a way to swing that purchase in the future so your working on putting together solutions and proposals for us should be seen as an investment in future business even if you don’t immediately make a sale.
4. Due to lean staffing models, we are always in firefighting mode. Anything you can do to help us become more proactive is appreciated and will be reciprocated in the form of referrals to other colleagues. I personally speak to many of my colleagues in other nonprofit organizations and we frequently discuss our vendor experiences. I always highlight those vendors that I feel have gone above and beyond for us and make strong recommendations advocating for those vendors. Understand that the reverse is also true.
5. We generally want to establish a relationship and have trust in our vendors. We are going to be hesitant when we first start to do business with a new vendor, and it is incumbent on that vendor to build trust with us. While we are always price-sensitive, we also look to the value of the service offered. I don’t mind spending a little more money on a service if it helps me scale to the point where we can do more without adding more FTEs. I am always looking for that value beyond just the bottom-line cost.
In conclusion, the relationship between IT vendors and nonprofit organizations is built on understanding, trust, and mutual respect. Vendors who take the time to comprehend the unique challenges faced by nonprofits and offer tailored solutions, discounts, and unwavering support will find loyal and long-term partners. By recognizing the value in each interaction and seeing beyond immediate sales, IT vendors can foster strong, lasting relationships that benefit both parties and ultimately serve the greater good of the community.